Branding, Marketing & Communications Consultants
Our Approach
Envision. Plan. Design. Process. Execute. Engage. Measure. LIFT
Our approach is fiercely focused on what matters: Lifting up your intrinsic value so you compel engagement with your brand, direct traffic to it, and reach your business goals.
To this end, we follow 5 key principles...
Principle 1
CONNECT STRATEGY TO EXECUTION
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Let's face it-- creating a marketing and communications strategy in a vacuum is hardly worth the effort and expense. The way we see it-- all marketing activities should be integrated with the larger business strategy. And when it comes to meeting business objectives, your marketing and digital strategy should lift your brand up from the crowd.
While designing an effective strategy is critical, it's not enough. Execution is key. To that end, we help you build a technology-based marketing process that drives the execution of your strategy with precision and measurement.
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Principle 2
TARGET THE ZERO MOMENT OF TRUTH (ZMOT)
As the saying goes, Success is where preparation meets opportunity.
At LIFT Marketing, we are fiercely focused on the Zero Moment of Truth (ZMOT)-- that point in time when all your marketing efforts pay off and your brand and your value are entrenched in the market you serve. It is our aim to get you there.
To that end, we provide direction on how to acutely position your message to engage your audience at every touch point. Why? At every touch point is an opportunity to cultivate brand ambassadors.
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Principle 3
COMPEL ENGAGEMENT
Content is "king" if it's in the right format, in the right place, at the right time.
Free, engaging and shareable content valued by your clients and stakeholders is the ticket for your brand to get seen, heard and found.
To this end, we identify, develop and curate proprietary, organic and third party content--focusing on its strategic placement across the digital airways using the full range of media and venues.
And... we wrap your content in a searchable, digital format to make it interactive.
Why? So it attracts, engages and generates quality leads for your business--making your sales and business development operations run swimmingly.
Principle 4
GET SEEN, HEARD & FOUND
The devil is in the details. Yes, indeed.
Critical to your marketing success is the tactical energy behind your story--how will you deliver and imbed your message in your market? No worries. The LIFT team sees to it that you get seen, heard and found.
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We project manage the initiatives, marketing campaigns and ground-level tactics, implementing a process that will drive your marketing strategy while entrenching your brand.
Using acute packaging and messaging techniques, we leverage and distribute the full range of innovative, interactive, client engaging digital media--skillfully and thoughtfully filling in your canvas with color, tone dimension and form.
What's more-- we turn content into actionable intel. By making it measurable and scalable, we pivot, replace or repurpose it in real-time.
The results? Our experts ensure you get seen, heard and found at every lift-off.
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Principle 5
DRIVE THOUGHT LEADERSHIP
Sharing noteworthy ideas and setting the standard of excellence-- that's what's behind the flavor of thought leadership that fuels business. We have proven experience staging brands to become the "go-to" resource for exceptional knowledge and "know-how" in a given ecosystem.
We help you identify, develop and curate strategic topics and content-- and pinpoint publications, media and venues to activate that content.
It's all about splashes of color, tone, dimension and form that come together into a narrative that elevates your brand on your canvas.
Let us help you differentiate your expertise as a knowledge leader in your category.